SEOMoz Backlink Upgrade

We have completed the full switch to SEOMoz’s API. At this point we’ve simply replaced Ahrefs. Moving forward, our next order of business will involve a complete revamp of this secton utilizing all the new “goodies” provided by Mozscape.

Keyword Tagging

Gone are keyword groups. Tagging gives you ultimate flexibility and power in terms of organizing / analyzing your keywords. Also, you can now chose to show your clients specific keywords by tag!

Ranking Distribution Graph

We are very excited about our new stacked column graph. You can now view the SERP distribution of all your keywords over time!

Ranking Change Column

We have moved the ranking change value into it’s own column. This now gives you the ability to quickly view all your “movers and shakers” as well as disable the ranking change for your client view.

Ranking Graphs

User feedback over the last several months has brought a specific issue to our attention. The average ranking graph would drastically change whenever a keyword was added or deleted. This behaviour made it very difficult to get an accurate representation of progress. We have removed the average and total ranking graphs and replaced them with ranking change graphs. Now you can easily monitor your progress over time by analyzing the increase or decrease in ranking positions.

Keyword Report

You can now see a breakdown of rankings and other statistics by date for a particular keyword.  You can also export this report!  Simply click on a keyword from the ranking section to get there.

Competitive Analysis

The much awaited competitive analysis report is finally here. We’ve gone ahead and integrated the MozScape API to bring you the most advanced SEO metrics.

Quickly identify strengths and weaknesses using MozRank, Page Authority, Backlinks and More!

Since the announcement from Raven Tools that they will no longer be providing rankings, we have had a lot of people migrate from them to us. To make this process easy, we have created a way to import your data in only minutes.

Import all your Campaigns, Rankings & Backlinks

First log into the My SEO Tool interface and navigate to “Account -> Data Import”. From there all you have to do is enter your Raven Tools API key, select the campaigns you wish to import and let the wizard do the work.

Don’t forget about our 50% off Coupon

As mentioned previously, use the coupon “RAVEN” and receive 50% off your first month. Make sure you hurry since this coupon will expire on January 2, 2013. 

As many of you know, Raven Tools has recently announced that they will no longer be providing search engine ranking data. This is a surprising development so we wanted to write a quick post addressing this.

Will this Change Affect My SEO Tool?

Absolutely Not! We have a very different business model than Raven and gather rankings in a much more effective manner.  Our main priority is to deliver accurate and up to date rankings.  Here is why our rankings continue to be top notch:

• Geographic Targeting. The SERP changes based on the precise location you are searching from. We can actually simulate your exact location so that our rankings match what you and your client are seeing.
• Daily Updates. Since rankings can change often, we fetch them every day in order to stay accurate. Furthermore, we plan to provide “on demand rankings” in the new year.
• SERP Screenshots. Every time we check a ranking, we take a screenshot of the SERP to prove that we saw the listing at this position.

We are looking forward to serving our new and existing customers by providing them with the best ranking data on the web. In order to help everyone affected by this we have decided to offer a new promotion.

Raven Customers: Switch Now and Get 50% Off!

Use the coupon code “RAVEN” and receive 50% off your first month of service. This offer expires January 2, 2013.

It’s been a busy few weeks but we are finally moved into our new office at 207 Queens Quay West, Toronto. This marks a major milestone for My SEO Tool. Thank you to all our customers for helping make My SEO Tool a great success.

In the coming months we will be hiring new employees, upgrading our infrastructure and releasing tons of killer new features!

We are very excited to announce our latest upgrade. You now have the ability to export our snazzy graphs along-side existing table data!

The main benefits of using SVG charts are no pixelation when zooming a PDF and crystal clear printing at any DPI.

By far, the most common issue we encounter at My SEO Tool revolves around search engine ranking discrepancies. Our customer views their website at position 1 but our software is reporting “not found”. The problem always boils down to how you verify your search engine rankings. It is of absolute importance that you perform all the neccesary steps to produce a completely un-biased SERP.

Install a Secondary Browser

I use Safari specifically for verifying rankings. It has a very convenient way to clear all your cache, cookies & history (Safari -> Reset Safari).

Reset Everything

The first step whether you are using a secondary browser or not is to reset your settings. Make sure all your cookies are cleared in order to steer away from any Google personalization.

Set the Table

Time for the magic. For this example I will set the table to verify a ranking in New York City.

Start off by visiting the following url:
http://www.google.com/search?q=pizza&gl=us&pws=0

• gl = us - instructs Google to use the google.com index
• pws = 0 - disables personalization
• q = pizza - is a simple way to elicit a location box for the next step

Geo-Target to your City

When you search for a localized term like pizza, Google will display a location box like so:

Go ahead and type “New York, NY” into the location input. You have now successfully setup your session for the most pure, barebones SERP possible!

Search Time

You can now search for any keyword phrase; you will see the exact same SERP that a random user would see when searching from New York City.

We’ve been very busy at My SEO Tool over the last several months. So busy in fact we haven’t had a lot of time to announce each system upgrade in detail. Here is a comprehensive, chronological list of changes we’ve made to the system:

Improved Backlink Data

We have switched to a new backlink provider. Over the next few days, you should start seeing a greater number of backlinks being discovered.

Refer a Friend Program

You can now earn up to 75% on referrals to My SEO Tool. Get started by visiting the Account -> Refer a Friend section. Note that this program is only available to paying members.

International Language Support

The interface can now properly display characters from virtually any international alphabet. This simply means that entering a “foreign” character will no longer display strange text symbols. Hopefully this will pave the way to translate our interface into your desired language.

Printer-Friendly Reporting

You can now create a PDF report that will print more clearly. These reports can now include a cover page, table of contents and combine multiple reports into one single PDF. You can also optionally choose to generate a CSV or XLS report.

Rankings Grouped by Keyword

We have simplified the ranking report by allowing you to group rankings by keyword. Optionally, you can still group keywords by page if you’d like to view rankings in more detail.

Google Analytics: E-Commerce

The e-commerce data from Google Analytics is now available in the Analytics section. This data is only available if you have previously enabled the e-commerce functionality in your analytics account.

Google Places, Bounce Rate & Local Searches

The Ranking section now includes rankings from Google Places, bounce rate statistics & local monthly searches for each keyword.

City Targeted Google & Bing Rankings

Search results will be different for your client in New York than search results in Los Angeles (for example). My SEO Tool is the only software that allows you to perform rankings at the city-level.

Joe and I are excited to announce a very substantial reporting upgrade. Cultivating and maintaining a positive relationship with your client is essential to your success. As a result, the average SEO can spend hours generating custom, professional business reports. We have automated this entire process!

With a few mouse clicks, you can now generate professional looking SEO reports featuring an optional cover page and table of contents. These reports were designed from the ground-up to be printer-friendly.

The wait is finally over! My SEO Tool now directly integrates with Google Analytics. Give your clients access to their SEO & Google Analytics in one consolidated interface.

Monitor Traffic Sources

Knowing how people are finding your website is crucial in SEO. You can now see a breakdown of organic searches, paid searches and website referrals. Use this information to quickly find your top traffic sources and react accordingly.

Track Locale

Keeping an eye on your websites performance from country to country has never been more crucial. Tracking visitor statistics by geographic location can help you identify existing problems & discover new opportunities.

Analyze Conversions

You may use Google Analytics to track goals on your website. This can be anything from the number of people visiting your pricing page to actual orders. Use our conversions area to monitor the success of the traffic that you are sending to a website.