My SEO Tool Blog

Update Released

Fri, 15 Mar 2013 16:15:14 -0400

SEOMoz Backlink Upgrade

We have completed the full switch to SEOMoz’s API. At this point we’ve simply replaced Ahrefs. Moving forward, our next order of business will involve a complete revamp of this secton utilizing all the new “goodies” provided by Mozscape.

Keyword Tagging

Gone are keyword groups. Tagging gives you ultimate flexibility and power in terms of organizing / analyzing your keywords. Also, you can now chose to show your clients specific keywords by tag!

Ranking Distribution Graph

We are very excited about our new stacked column graph. You can now view the SERP distribution of all your keywords over time!

Ranking Change Column

We have moved the ranking change value into it’s own column. This now gives you the ability to quickly view all your “movers and shakers” as well as disable the ranking change for your client view.

New Ranking Features

Tue, 26 Feb 2013 10:50:26 -0500

Ranking Graphs

User feedback over the last several months has brought a specific issue to our attention. The average ranking graph would drastically change whenever a keyword was added or deleted. This behaviour made it very difficult to get an accurate representation of progress. We have removed the average and total ranking graphs and replaced them with ranking change graphs. Now you can easily monitor your progress over time by analyzing the increase or decrease in ranking positions.

Keyword Report

You can now see a breakdown of rankings and other statistics by date for a particular keyword. You can also export this report! Simply click on a keyword from the ranking section to get there.

Competitive Analysis

The much awaited competitive analysis report is finally here. We’ve gone ahead and integrated the MozScape API to bring you the most advanced SEO metrics.

Quickly identify strengths and weaknesses using MozRank, Page Authority, Backlinks and More!

Raven Tools Import Wizard

Sat, 15 Dec 2012 13:22:41 -0500

Since the announcement from Raven Tools that they will no longer be providing rankings, we have had a lot of people migrate from them to us. To make this process easy, we have created a way to import your data in only minutes.

Import all your Campaigns, Rankings & Backlinks

First log into the My SEO Tool interface and navigate to “Account -> Data Import”. From there all you have to do is enter your Raven Tools API key, select the campaigns you wish to import and let the wizard do the work.

Don’t forget about our 50% off Coupon

As mentioned previously, use the coupon “RAVEN” and receive 50% off your first month. Make sure you hurry since this coupon will expire on January 2, 2013.

Raven Tools Drops Ranking Data

Tue, 11 Dec 2012 14:51:07 -0500

As many of you know, Raven Tools has recently announced that they will no longer be providing search engine ranking data. This is a surprising development so we wanted to write a quick post addressing this.

Will this Change Affect My SEO Tool?

Absolutely Not! We have a very different business model than Raven and gather rankings in a much more effective manner. Our main priority is to deliver accurate and up to date rankings. Here is why our rankings continue to be top notch:

Geographic Targeting. The SERP changes based on the precise location you are searching from. We can actually simulate your exact location so that our rankings match what you and your client are seeing.
Daily Updates. Since rankings can change often, we fetch them every day in order to stay accurate. Furthermore, we plan to provide “on demand rankings” in the new year.
SERP Screenshots. Every time we check a ranking, we take a screenshot of the SERP to prove that we saw the listing at this position.

We are looking forward to serving our new and existing customers by providing them with the best ranking data on the web. In order to help everyone affected by this we have decided to offer a new promotion.

Raven Customers: Switch Now and Get 50% Off!

Use the coupon code “RAVEN” and receive 50% off your first month of service. This offer expires January 2, 2013.

New Location...Downtown Toronto

Wed, 07 Nov 2012 13:57:09 -0500

It’s been a busy few weeks but we are finally moved into our new office at 207 Queens Quay West, Toronto. This marks a major milestone for My SEO Tool. Thank you to all our customers for helping make My SEO Tool a great success.

In the coming months we will be hiring new employees, upgrading our infrastructure and releasing tons of killer new features!

Charts Added to Client Reports

Thu, 02 Aug 2012 16:34:00 -0400

We are very excited to announce our latest upgrade. You now have the ability to export our snazzy graphs along-side existing table data!

The main benefits of using SVG charts are no pixelation when zooming a PDF and crystal clear printing at any DPI.

How to Verify Google Rankings

Mon, 23 Jul 2012 19:42:00 -0400

By far, the most common issue we encounter at My SEO Tool revolves around search engine ranking discrepancies. Our customer views their website at position 1 but our software is reporting “not found”. The problem always boils down to how you verify your search engine rankings. It is of absolute importance that you perform all the neccesary steps to produce a completely un-biased SERP.

Install a Secondary Browser

I use Safari specifically for verifying rankings. It has a very convenient way to clear all your cache, cookies & history (Safari -> Reset Safari).

Reset Everything

The first step whether you are using a secondary browser or not is to reset your settings. Make sure all your cookies are cleared in order to steer away from any Google personalization.

Set the Table

Time for the magic. For this example I will set the table to verify a ranking in New York City.

Start off by visiting the following url:
http://www.google.com/search?q=pizza&gl=us&pws=0

gl = us - instructs Google to use the google.com index
pws = 0 - disables personalization
q = pizza - is a simple way to elicit a location box for the next step

Geo-Target to your City

When you search for a localized term like pizza, Google will display a location box like so:

Go ahead and type “New York, NY” into the location input. You have now successfully setup your session for the most pure, barebones SERP possible!

Search Time

You can now search for any keyword phrase; you will see the exact same SERP that a random user would see when searching from New York City.

November Newsletter

Thu, 17 Nov 2011 19:16:00 -0500

We’ve been very busy at My SEO Tool over the last several months. So busy in fact we haven’t had a lot of time to announce each system upgrade in detail. Here is a comprehensive, chronological list of changes we’ve made to the system:

Improved Backlink Data

We have switched to a new backlink provider. Over the next few days, you should start seeing a greater number of backlinks being discovered.

Refer a Friend Program

You can now earn up to 75% on referrals to My SEO Tool. Get started by visiting the Account -> Refer a Friend section. Note that this program is only available to paying members.

International Language Support

The interface can now properly display characters from virtually any international alphabet. This simply means that entering a “foreign” character will no longer display strange text symbols. Hopefully this will pave the way to translate our interface into your desired language.

Printer-Friendly Reporting

You can now create a PDF report that will print more clearly. These reports can now include a cover page, table of contents and combine multiple reports into one single PDF. You can also optionally choose to generate a CSV or XLS report.

Rankings Grouped by Keyword

We have simplified the ranking report by allowing you to group rankings by keyword. Optionally, you can still group keywords by page if you’d like to view rankings in more detail.

Google Analytics: E-Commerce

The e-commerce data from Google Analytics is now available in the Analytics section. This data is only available if you have previously enabled the e-commerce functionality in your analytics account.

Google Places, Bounce Rate & Local Searches

The Ranking section now includes rankings from Google Places, bounce rate statistics & local monthly searches for each keyword.

City Targeted Google & Bing Rankings

Search results will be different for your client in New York than search results in Los Angeles (for example). My SEO Tool is the only software that allows you to perform rankings at the city-level.

Printable SEO Reports

Mon, 07 Nov 2011 19:59:00 -0500

Joe and I are excited to announce a very substantial reporting upgrade. Cultivating and maintaining a positive relationship with your client is essential to your success. As a result, the average SEO can spend hours generating custom, professional business reports. We have automated this entire process!

With a few mouse clicks, you can now generate professional looking SEO reports featuring an optional cover page and table of contents. These reports were designed from the ground-up to be printer-friendly.

Google Analytics is Here

Thu, 25 Aug 2011 18:47:00 -0400

The wait is finally over! My SEO Tool now directly integrates with Google Analytics. Give your clients access to their SEO & Google Analytics in one consolidated interface.

Monitor Traffic Sources

Knowing how people are finding your website is crucial in SEO. You can now see a breakdown of organic searches, paid searches and website referrals. Use this information to quickly find your top traffic sources and react accordingly.

Track Locale

Keeping an eye on your websites performance from country to country has never been more crucial. Tracking visitor statistics by geographic location can help you identify existing problems & discover new opportunities.

Analyze Conversions

You may use Google Analytics to track goals on your website. This can be anything from the number of people visiting your pricing page to actual orders. Use our conversions area to monitor the success of the traffic that you are sending to a website.

Let your Voice be Heard

Fri, 27 May 2011 15:51:38 -0400

Now that we have released our new version and have re-designed our website, we are going to focus on some smaller upgrades. The transformation of our software has paved the way for a lot of new ideas that we are just itching to implement. Most of the ideas have come from our customers, which is great.

However, we want to hear more from you which is why we have created a feature wish list. Simply vote on the features that you would like us to add. Here is an example:

Beta Preview - Tasks

Tue, 12 Apr 2011 19:52:00 -0400

We have added a Tasks section which allows you to organize your SEO campaign and set deadlines. Depending on how your run your SEO campaign, you can use this section for many different things. Here are some examples:

Get a link on the yahoo directory
Create a facebook account
Meet with client on April 22
Write a new blog post

You can also create a global list of tasks that you can apply in bulk to any new campaign that you create. For example, you could create a list of real estate related websites and apply them to any SEO campaign related to real estate.

Beta Preview - Keyword Analysis

Tue, 12 Apr 2011 00:56:00 -0400

Continuing from yesterdays post, the table of your keywords can be analyzed one step further. By clicking on a single keyword, you can see further details regarding optimization tests, link opportunities, ranking history, visitor history and backlinks. Once again, the optimize, build links and reports sections have been combined into this one section. Some of the new features include automatic optimization tests, auto-discovered link building suggestions, and backlinks specific to your keyword phrase.

Beta Preview - Keywords

Sun, 10 Apr 2011 21:44:00 -0400

We have taken our Reports, Build Links and Optimize sections and put them all into one simple view. Now you can see all of your ranked keywords in one easy to read table. More importantly, you can select which statistics you would like to see pertaining to each of these keywords. Choose from Google rankings, Bing rankings, visitors, backlinks, competitors, monthly searches and optimizations. Every SEO specialist performs their job differently. These view customizations will allow you to analyze your SEO campaign the way you’ve always intended.

Beta Preview - Campaign Grouping

Thu, 07 Apr 2011 02:36:00 -0400

As our customer-base has grown, a few key issues have come to our attention. We’ve found that many of our customers are interested in adding hundreds of clients to the system. This can cause some high load situations when loading the main menu.

Our new beta has been designed from the ground-up to better handle high volume customers. You can now group your customers into segments to simplify your management process.

Drag ‘n’ Drop a Campaign

Label Your New Campaign Group

Big Changes Coming

Tue, 05 Apr 2011 16:02:43 -0400

As some of you already know, we have been working hard on a new version of our software. However, this is no small upgrade. We have completely overhauled our entire application. We are constantly striving to be better and thus came up with a much easier approach to help you manage your SEO campaign. That being said, almost all of the features in our current version will be kept but simply organized in a different way.

We will be releasing this version as a beta within the next week or so. Check our blog daily for feature highlights.

Automated Reporting / IPhone Web App

Wed, 03 Nov 2010 15:44:00 -0400

It’s been a little while since we have announced an upgrade. We’ve added some noticeable new features so I thought it was time for another blog post. Let’s get started…

Automated Reporting

We have added the ability to schedule automated reports for both you and your clients. You have the option to automatically send reports daily, weekly or monthly based on your individual requirements.

These new reports are fully branded using your logo, company name and color scheme. Also, we now use your custom domain for images and links.

New IPhone Web App

We have made a beta iPhone Web App available to all active members. Simply point your mobile safari browser at our homepage and you will be redirected to our mobile site at http://m.myseotool.com.

Make sure you install it to your home screen by selecting the “+” icon located at the bottom of your Safari window.

This version only allows you to view activity as of now. Rest assured, we have big plans in the works to give you access to more of your client data.

Usability Enhancements

Just like every other release, we have made a bunch of tweaks to simplify and improve functionality. We have also taken the time to integrate a new charting library. This has resulted in a more colorful, polished look.

All these changes are a result of the feedback we get from our users on a daily basis. A big thank you to all our members for their invaluable input.

Software Upgrade Released!

Thu, 02 Sep 2010 12:52:00 -0400

We are excited to announce yet another upgrade to our software. We hope you enjoy all the new features!

Task Driven

The most noticeable change you will see is the way our system reports progress. We have completely re-invented how our software guides you through the SEO process. This allows you to quickly determine what websites and specifically what pages require the most attention.

Emphasis on Primary Rankings

During our research we realized that most of our customers were spending the majority of their time and energy optimizing their homepage. The system now highlights your “Main Keyword” rankings on the main menu as well as the website dashboard.

Advanced Link Building Techniques

We have expanded our build links section to include a new set of advanced tasks. These tasks cover a wide range of methods you can use to build your backlink profile.

Version 2.0 In the Works

Fri, 27 Aug 2010 19:32:00 -0400

This is just a quick announcement. We are feverishly working on completing a very substantial upgrade to our software. We have logged & analyzed hundreds of tickets over the last few months. This has given us tremendous insight into what features our users love, hate and desire. We expect to release this new version in 2-3 weeks time. Stay Tuned!

New Feature: Link Building

Tue, 10 Aug 2010 12:52:08 -0400

We are excited to announce the addition of a new link building feature. Building up your backlinks can be frustrating & time consuming. Not to mention, submitting to the wrong places can be a waste of time altogether.

Our system now recommends targeted websites that you can establish links with. It does this on an ongoing basis to help you establish a solid backlink foundation.

This process starts with you providing us with 2 key pieces of information.

What category best represents your business?
Do you sell locally or internationally?

Our link building team uses this information and goes to work, finding you the best places to place your link.

Potential backlinks are broken down into the following areas:

Industry Related

It is very important to establish links with websites and directories directly related to your business. We manually find you the highest quality link locations based on your specific industry.

Trustworthy Hubs

We also show you a hand picked list of the most popular and trustworthy website/directory hubs. Links from places like the Yahoo directory are trust indicators. The more trustworthy your website, the higher your rankings.

Local

A member of our team manually researches the best places to list your website using the market settings you provide us. We custom tailor a link building strategy for your business whether you target customers by country, region or city.

Link Building is a Moving Target

This is an ongoing process. Our system gathers and publishes a list of links on an ongoing basis to make sure you are constantly growing your backlink profile.